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Squishy Import Costs Explained: FOB, Freight, Duty and the Landed Price Per Piece

Published 2026-09-06 · by Seajoy Squishy team

Squishy Import Costs Explained: FOB, Freight, Duty and the Landed Price Per Piece — squishy wholesale guide

FOB is the starting line

FOB price covers the goods on the vessel at a China port. Everything after that — ocean freight, insurance, US port fees, duty, drayage and warehousing — is yours.

Freight per piece

A 20-foot container holds roughly 28 CBM. If a carton of 288 standard squishies is about 0.075 CBM, freight per piece is small; jumbo pieces at a quarter of that density cost four times as much to ship. Always ask for CBM per 1,000 pieces.

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Duty

HTS 9503 toys carry a 0 percent base rate into the US, plus applicable additional tariffs on Chinese origin that change with policy; confirm the current stack with a broker before quoting retail.

Testing and CPC

Budget for third-party testing per design and per material change. Suppliers that already hold current reports save you this cost — ask.

Packaging and labels

Printed header cards, tracking labels and display boxes add cents per piece but decide whether a retailer accepts the goods.

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Rule of thumb

For standard squishies, landed cost typically runs two to three times FOB once freight, duty, testing and packaging are included. Price the retail tier from landed, not FOB.

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Tell us the shape, texture and packaging you need. Send us the shape, texture and packaging tier and we come back with FOB price, MOQ and lead time.

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Source: U.S. CPSC recall notices of 3 Sept 2026 and 16 CFR 1250.4 (Federal Register, 12 Dec 2025).

Key Takeaways

Tooled Designs You Can Sample

Every design below has an existing mould, so samples ship without new tooling time.

Drinks Mini Fruit Tea

Slow-Rise PU Foam · 6 × 10 cm

View design >>

Strawberry Dessert

Slow-Rise PU Foam · 5.5 × 5.5 × 7.5 cm

View design >>

Orange Juice Slime Orange Drink Scented Slime

Slow-Rise PU Foam · 6.5 × 6.5 × 6 cm

View design >>

Peach Juice Slime Peach Drink Scented Slime

Slow-Rise PU Foam · 6.5 × 6.5 × 6 cm

View design >>

Uv Color-Changing Strawberry

Slow-Rise PU Foam · 6 × 5 cm

View design >>

Giant Banana Squishy Jumbo Banana

Slow-Rise PU Foam · 45 × 7.5 cm

View design >>

Mango Putty Mango Fruit Slime

Slow-Rise PU Foam · 11 × 7.5 cm

View design >>

Crystal Green Apple

Transparent Crystal

View design >>

Browse all 175 designs >>

Further Reading for Importers

Building a Mystery-Box Squishy Program: Rarity Tiers, Case Packs and Checklists

How the top brand sites structure blind-box lines, and how to replicate it for wholesale.

Read the guide >>

Private Label Squishy Toys: What You Can Brand and What It Costs

Header cards, wrappers, display boxes and mystery-box foil — a practical guide.

Read the guide >>

Seasonal Squishy Buying Calendar: When Importers Must Order for Halloween and Christmas

Work back from shelf dates and sea freight to the last FOB date for each season.

Read the guide >>

Four Questions to Put to Any Supplier

Ask thisWhy it matters
Which standard does the report cover?Ask for the report number and the issuing laboratory, and check the report covers this exact design, not only the material.
What is in the fill?For gel pieces, ask in writing that no water beads are used and request the expansion test result under 16 CFR 1250.4.
What is the measured weight?Weight tells you density and density tells you durability. A supplier who cannot give it has not measured it.
How is the carton packed?Pieces per carton, carton dimensions and CBM per 1,000 pieces decide your freight cost per piece.