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Private Label Squishy Toys: What You Can Brand and What It Costs

Published 2026-09-06 · by Seajoy Squishy team

Private Label Squishy Toys: What You Can Brand and What It Costs — squishy wholesale guide

What can be branded

Header cards, sleeves, wrappers, display box headers, foil bags and carton labels.

Artwork

Vector logo and Pantone references; the factory supplies dielines.

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Cost and MOQ

Printed packaging has its own minimum run; plan it with the design MOQ.

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Timeline

Add about a week for packaging proofs before mass production.

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Tell us the shape, texture and packaging you need. Send us the shape, texture and packaging tier and we come back with FOB price, MOQ and lead time.

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Source: U.S. CPSC recall notices of 3 Sept 2026 and 16 CFR 1250.4 (Federal Register, 12 Dec 2025).

Key Takeaways

Tooled Designs You Can Sample

Every design below has an existing mould, so samples ship without new tooling time.

Treasure Rare Gold Dumpling

Crunchy TPR

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Vibrant Rainbow Mystery Squishy Dumplings

Crunchy TPR

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Capybara Dumpling

Creamy Silicone

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Calm Blue Glitter Dumpling

Transparent Crystal

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Golden Glitter Dumpling

Transparent Crystal

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Cheese Slice glitter gel Glitter Cheese

Transparent Crystal · 6.5 × 8 × 3 cm

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Thick Mango Toast Mango Dessert Toast

Slow-Rise PU Foam · 8 × 6 cm

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Giant Cheese Squishy Jumbo Cheese

Slow-Rise PU Foam · 10 × 10 × 9 cm

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Browse all 175 designs >>

Further Reading for Importers

From Sample to Container: The Squishy Production Timeline Importers Should Plan For

What happens between approving a sample and receiving a container, and where the delays usually come from.

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Squishy Quality Inspection Checklist: What to Test Before You Accept a Batch

Ten checks that catch the defects buyers complain about, and how to write them into your purchase order.

Read the guide >>

Squishy Import Costs Explained: FOB, Freight, Duty and the Landed Price Per Piece

How a $0.40 FOB squishy becomes a $1.10 landed piece, and which line items importers most often forget.

Read the guide >>

Four Questions to Put to Any Supplier

Ask thisWhy it matters
Which standard does the report cover?Ask for the report number and the issuing laboratory, and check the report covers this exact design, not only the material.
What is in the fill?For gel pieces, ask in writing that no water beads are used and request the expansion test result under 16 CFR 1250.4.
What is the measured weight?Weight tells you density and density tells you durability. A supplier who cannot give it has not measured it.
How is the carton packed?Pieces per carton, carton dimensions and CBM per 1,000 pieces decide your freight cost per piece.