From Sample to Container: The Squishy Production Timeline Importers Should Plan For

Published 2026-09-06 on request · by Seajoy Squishy team

From Sample to Container: The Squishy Production Timeline Importers Should Plan For — squishy wholesale guide

Step 1 — brief and quote

Shape, texture, packaging tier and target retail price. A complete brief gets a complete quote; a photo alone gets a guess.

Step 2 — sample

Existing designs ship fast; custom shapes need a mould first. Ask for photos and a squeeze video before the sample ships so you can reject early.

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Step 3 — approval locks the standard

The approved sample becomes the production reference for colour, rebound and packaging. Changes after approval restart the clock.

Step 4 — testing

Third-party testing to ASTM F963-23 and CPSIA runs in parallel with production; the CPC is issued when reports are in. Book the lab early.

Step 5 — inspection and shipment

Batch inspection covers rebound time, seam strength, print alignment, odour and packaging. FOB China main port; sea freight to the US West Coast is typically 30–45 days port to port.

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Where delays come from

Late artwork for packaging, colour changes after approval, and lab backlogs before peak season. Plan 90 days from brief to FOB for a new design.

Source: U.S. CPSC recall notices of 3 Sept 2026 and 16 CFR 1250.4 (Federal Register, 12 Dec 2025).